MEDIASCAPE: Can you escape from citing Figures?

28-36-28. Asian.

32-44-32. Caucasian.

22-32-22. Mongo-lilian.

The ABC figures is a competing set from AC Nielsen's, so media owners will opt for the one whose figures favour them in fighting for the Almighty Dollar! Ooops, Ringgit --&SENse?

AS in contrasting figures cited by differing political camps in NegaraKu on the equity stakes held by Bumiputra wrt NEP, writers like Desi always look at the numbers with contempt, as is wont of scribes long eninough in the media and PR industries. Some cynical quarters mock the PR as the "oldest profession" in the world, but who blameth damn?

Also, don't blame Desi for Cut&Paste the next as For The Record, with no comments. The less said, the badder:)

Have a wickedend, jest don't call desPERATE Desi
to post Bail, even for non-bailable offence charges.
I don't have the cables although I have the time minus the dime.


From The Star,
Saturday December 9, 2006


Average daily circulation of newspapers breaches 2.5 million

KUALA LUMPUR: The audited average net daily circulation of newspapers in the country for July 1, 2005 to June 30 this year has crossed the 2.5 million mark.

Of this, 2.3 million copies were circulated in the peninsula, according to the Audit Bureau of Circulations (ABC) Malaysia’s latest figures.

Chinese language newspapers enjoyed the highest circulation for the period with 999,678 copies, a growth of 9% over last year, followed by English language newspapers, which grew 4% to 679,015 copies.

Bahasa Melayu newspapers experienced a decline of 3% to 666,724 copies.

Among the English dailies, The Star recorded the highest circulation of 310,008 copies daily for the period.

In announcing the figures yesterday, ABC chairman Henry Tan said: “Advertisers, more than before, are driven to maximise the return on their media investments.”

He said ABC was an important link between advertisers and media companies as it provided detailed audited circulation data that could help advertisers optimise returns on investment.

ABC was looking to recruit more members, he said.

“Ideally, we would like every publisher in the country to become a member of the industry body,” he added.

ABC currently has 84 members.

“It only costs a few hundred ringgit to be audited. (With the audit), ABC puts a value to the circulation figures submitted by the respective publishers,” he said.

Tan said advertisers had a right to question a publisher if the latter’s circulation figures were not audited.

Meanwhile, at the same event, Media Specialists Association (MSA) launched its website, which can be accessed at www.mymsa.org.

MSA aims, among others, to promote and develop the interests of members while establishing industry standards of performance and accountability.

Buy again, the bull rushes in, remember?
Bye final, yes no gain!:(

~~~~~~~~~~~~ I'm adjourning for an important meeting,
with an Auditor on auditing Desi's Blog!
EBoy hear I cometh,
20million on the (far&blue) horizon:) ~~~~~~~~~~~~~~~~~~~